Much is said and written about the virtues of ‘believing in yourself’, ‘backing yourself’ and ‘ignoring the nay-sayers’. This advice is applied to business situations, to personal relationships, and pursuing your dreams and goals. There is no denying the importance of self-belief. After all, if we don’t take ourselves seriously, we can’t expect anyone else to. But should we always listen to ourselves? Are the voices in our head always right? In my opinion, to make real change in our lives, we should sometimes ‘tactically ignore’ the things we tell ourselves to do; forgoing what seems like the best choice right now, for what we truly want long term.