A word like “Purpose” can be perceived as very squishy. It does not fit comfortably into the language I call Business Speak (spoken fluently in most workplaces), and when it does appear, it is watered-down in a bland and generic mission statement. It might seem squishy, but it’s not. Purpose is the renewable energy source that keeps you pushing on when things get tough. It is the magnet that pulls the right people to your business. It is the reason people buy what you’re selling (or not).
The story is always the same. We plan out the perfect and most consistent work schedule. We buy chicken breast and broccoli stems by the truckload. We set up the brand new guitar and buy a lifetime’s subscription to the latest guitar-learning app.
For the first week of the year, everything is great — we’re well on our way, taxying down the runway of achievement. By week 2, we are erratically multitasking at our desks with a phone in our ear and a pen in our hand, we’re in the nearest Five Guys with a burger and Fries, and the guitar is still very much brand new. We never quite seem to take off. Why?
This article is about why your New Year’s resolutions aren’t working now, and about how you can right the ship if you want to.