Articles

James Cook James Cook

Why not much happened after the Away Day

Leadership teams leave away days energised and aligned. Three months later, almost nothing has moved. Here's the structural reason, and what actually holds a commitment in place.

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James Cook James Cook

CS vs. Sales 1 - Commission and credit

The friction between sales and CS isn't a personality problem. It's a credit and incentive problem, and pretending otherwise keeps it from ever getting fixed.

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James Cook James Cook

Stage 3 ELTs and why they struggle

Stage three cultures look unified on the surface. Here's why that alignment collapses under pressure, and what it takes to build the kind that doesn't.

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The Freedom of Goodness

Perfection holds a strange power. It’s an ideal that demands everything but gives nothing back. And while we know nothing and no one can truly be perfect, perfection still lingers as an unspoken expectation in our minds. It’s sneaky. It convinces us that “good” isn’t quite enough, that striving for anything less than perfection is settling.

But what if it’s the opposite? What if the real problem is perfection itself?

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Leadership, Mindset & Perspective James Cook Leadership, Mindset & Perspective James Cook

The Beauty of Sadness

Leadership often calls us to be strong, clear, and composed. These qualities are important, but they aren’t the whole story. Beneath the surface, leadership also brings moments of doubt, loss, and sadness. It’s tempting to push these feelings aside, focusing instead on solutions and progress. But what if these moments of discomfort are part of what makes us better leaders?

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